Joel was intrigued by the promotional products industry for its fresh challenges. Armed with a Nuclear Engineering degree from Oregon State University, Joel brings over two decades of diverse production experience, specializing in process optimization. His drive stems from a passion for instigating positive change within production environments. At iCoStore, Joel harnesses his skills in people management and critical thinking to streamline internal processes, always pushing for innovation.

Beyond work, he finds joy in hosting podcasts, delving into both his spiritual journey and tech interests. Interestingly, Joel is part of a close-knit family of six brothers, spanning a surprisingly tight age gap of just 7.5 years.