What makes a successful company swag store? Not every company needs one, even if they think they do. I often talk customers out of building stores because I know they won’t succeed. Why sell something that won’t deliver value?
We’ve built over 150 company stores. Some sold nothing, while others flourished. The difference? Understanding whether your company actually needs a store and how to build it for success.
After analyzing what works and what doesn’t, we’ve identified the key factors that determine success. Follow these steps to decide if you need a swag store and how to build one that delivers real results for your team and your brand.