Insights & Education

Company Store Insights

Guidance for marketing, HR, procurement, and operations teams building and managing branded programs. Explore how on-demand company stores work, how to streamline supply, and how to keep your brand consistent across every location and user.

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Featured Insight

Start with essentials on real on-demand company stores.

Latest Articles

Fresh thinking on on-demand stores, brand merchandise, and program design.

Why Companies Overbuy Promotional Products

Bulk unit pricing, padded orders, and brand changes drive excess merch inventory. See why overbuying happens and how on-demand production
All topics
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The Hidden Costs of Branded Merchandise Programs

Storage, fulfillment, shipping markups, and card fees can make a low quote cost more. Learn which fees to ask about
All topics Education
Read Article

How to Switch Company Store Vendors Without Disruption

Switching company store vendors? Learn how a phased transition handles existing inventory, active contracts, and connected systems without disrupting teams.
All topics Education
Read Article

Do I need a Trademark Symbol on My Merch?

Trademark rights can develop through the use of a brand name or logo to identify your goods or services. Federal
All topics On-Demand Decoration
Read Article

What Should Actually Be in an Employee Company Store

So, what should actually be in an employee company store? An employee company store can quickly fill up with logoed
All topics Company Stores
Read Article

iCoStore Named a Counselor Best Place to Work

We are honored to share that iCoStore has been named to the 2026 Counselor Best Places to Work list, recognized
All topics Culture
Read Article

Why Branded Merchandise Is Winning the Advertising Race

Promotional products now rank #1 in consumer advertising preference, ahead of TV, internet, mobile and social media. That is not
All topics Education New
Read Article

Stop Handing Out Candy at Tradeshows

Your company just dropped $15,000+ on a tradeshow booth. You’ve got prime floor space, a killer backdrop, and a team
All topics Education
Read Article

8 Steps to Building a Successful Swag Store

What makes a successful company swag store? Not every company needs one, even if they think they do. I often
All topics Online Company Store
Read Article

How to Choose the Right Online Swag Store Vendor

Selecting the ideal distributor to build and manage your online swag store involves much more than just the product selection
All topics Education
Read Article

What Real On-Demand Company Stores Look Like

Everyone in our industry is talking about on-demand and online company stores. It’s the new buzzword, no inventory, faster turnaround,
All topics Technology
Read Article

Company Holiday Gift Planning (And How to Fix It)

Picture this: It's mid-November, and you're staring at a spreadsheet of 500 employees, trying to decide between branded water bottles
All topics Education
Read Article

Search Articles

Featured Insight

Start with essentials on real on-demand company stores.

Latest Articles

Fresh thinking on on-demand stores, brand merchandise, and program design.

Why Companies Overbuy Promotional Products

Bulk unit pricing, padded orders, and brand changes drive excess merch inventory. See why overbuying happens and how on-demand production
All topics
Read Article

The Hidden Costs of Branded Merchandise Programs

Storage, fulfillment, shipping markups, and card fees can make a low quote cost more. Learn which fees to ask about
All topics Education
Read Article

How to Switch Company Store Vendors Without Disruption

Switching company store vendors? Learn how a phased transition handles existing inventory, active contracts, and connected systems without disrupting teams.
All topics Education
Read Article

Do I need a Trademark Symbol on My Merch?

Trademark rights can develop through the use of a brand name or logo to identify your goods or services. Federal
All topics On-Demand Decoration
Read Article

What Should Actually Be in an Employee Company Store

So, what should actually be in an employee company store? An employee company store can quickly fill up with logoed
All topics Company Stores
Read Article

iCoStore Named a Counselor Best Place to Work

We are honored to share that iCoStore has been named to the 2026 Counselor Best Places to Work list, recognized
All topics Culture
Read Article

Why Branded Merchandise Is Winning the Advertising Race

Promotional products now rank #1 in consumer advertising preference, ahead of TV, internet, mobile and social media. That is not
All topics Education New
Read Article

Stop Handing Out Candy at Tradeshows

Your company just dropped $15,000+ on a tradeshow booth. You’ve got prime floor space, a killer backdrop, and a team
All topics Education
Read Article

8 Steps to Building a Successful Swag Store

What makes a successful company swag store? Not every company needs one, even if they think they do. I often
All topics Online Company Store
Read Article

How to Choose the Right Online Swag Store Vendor

Selecting the ideal distributor to build and manage your online swag store involves much more than just the product selection
All topics Education
Read Article

What Real On-Demand Company Stores Look Like

Everyone in our industry is talking about on-demand and online company stores. It’s the new buzzword, no inventory, faster turnaround,
All topics Technology
Read Article

Company Holiday Gift Planning (And How to Fix It)

Picture this: It's mid-November, and you're staring at a spreadsheet of 500 employees, trying to decide between branded water bottles
All topics Education
Read Article

Search Articles

Featured Insight

Start with essentials on real on-demand company stores.

Latest Articles

Fresh thinking on on-demand stores, brand merchandise, and program design.

Why Companies Overbuy Promotional Products

Bulk unit pricing, padded orders, and brand changes drive excess merch inventory. See why overbuying happens and how on-demand production
All topics
Read Article

The Hidden Costs of Branded Merchandise Programs

Storage, fulfillment, shipping markups, and card fees can make a low quote cost more. Learn which fees to ask about
All topics Education
Read Article

How to Switch Company Store Vendors Without Disruption

Switching company store vendors? Learn how a phased transition handles existing inventory, active contracts, and connected systems without disrupting teams.
All topics Education
Read Article

Do I need a Trademark Symbol on My Merch?

Trademark rights can develop through the use of a brand name or logo to identify your goods or services. Federal
All topics On-Demand Decoration
Read Article

What Should Actually Be in an Employee Company Store

So, what should actually be in an employee company store? An employee company store can quickly fill up with logoed
All topics Company Stores
Read Article

iCoStore Named a Counselor Best Place to Work

We are honored to share that iCoStore has been named to the 2026 Counselor Best Places to Work list, recognized
All topics Culture
Read Article

Why Branded Merchandise Is Winning the Advertising Race

Promotional products now rank #1 in consumer advertising preference, ahead of TV, internet, mobile and social media. That is not
All topics Education New
Read Article

Stop Handing Out Candy at Tradeshows

Your company just dropped $15,000+ on a tradeshow booth. You’ve got prime floor space, a killer backdrop, and a team
All topics Education
Read Article

8 Steps to Building a Successful Swag Store

What makes a successful company swag store? Not every company needs one, even if they think they do. I often
All topics Online Company Store
Read Article

How to Choose the Right Online Swag Store Vendor

Selecting the ideal distributor to build and manage your online swag store involves much more than just the product selection
All topics Education
Read Article

What Real On-Demand Company Stores Look Like

Everyone in our industry is talking about on-demand and online company stores. It’s the new buzzword, no inventory, faster turnaround,
All topics Technology
Read Article

Company Holiday Gift Planning (And How to Fix It)

Picture this: It's mid-November, and you're staring at a spreadsheet of 500 employees, trying to decide between branded water bottles
All topics Education
Read Article

Search Articles

Featured Insight

Start with essentials on real on-demand company stores.

Branded merchandise product articles

How to Find the Right Shirt Size Online

The hard part about shopping for clothing online is knowing what shirt size to buy.  You can never be too sure with how something will fit.  Unfortunately, shirt sizes are not universal and can be different depending on the brand, style, and designer.  Here at iCoStore, we make items that are decorated to order and are personalized with company logos or names, and since we don’t hold inventory, we don’t accept returns or exchanges for sizing errors. Here are some tips for ordering the right shirt size with your next online purchase.

Read Article
Branded merchandise product articles

How to Find the Right Shirt Size Online

The hard part about shopping for clothing online is knowing what shirt size to buy.  You can never be too sure with how something will fit.  Unfortunately, shirt sizes are not universal and can be different depending on the brand, style, and designer.  Here at iCoStore, we make items that are decorated to order and are personalized with company logos or names, and since we don’t hold inventory, we don’t accept returns or exchanges for sizing errors. Here are some tips for ordering the right shirt size with your next online purchase.

Read Article

Search Articles

Featured Insight

Start with essentials on real on-demand company stores.

Online company store articles

iCoStore Named a Counselor Best Place to Work

We are honored to share that iCoStore has been named to the 2026 Counselor Best Places to Work list, recognized among 80 promotional products companies across the country. For a company that has been building on-demand branded merchandise programs for more than 20 years, this one means something different. It is not a product award. It is a people award.

Read Article
Online company store articles

iCoStore Named a Counselor Best Place to Work

We are honored to share that iCoStore has been named to the 2026 Counselor Best Places to Work list, recognized among 80 promotional products companies across the country. For a company that has been building on-demand branded merchandise programs for more than 20 years, this one means something different. It is not a product award. It is a people award.

Read Article

Search Articles

Featured Insight

Start with essentials on real on-demand company stores.

Latest Articles

Fresh thinking on on-demand stores, brand merchandise, and program design.

The Hidden Costs of Branded Merchandise Programs

Storage, fulfillment, shipping markups, and card fees can make a low quote cost more. Learn which fees to ask about
All topics Education
Read Article

How to Switch Company Store Vendors Without Disruption

Switching company store vendors? Learn how a phased transition handles existing inventory, active contracts, and connected systems without disrupting teams.
All topics Education
Read Article

Why Branded Merchandise Is Winning the Advertising Race

Promotional products now rank #1 in consumer advertising preference, ahead of TV, internet, mobile and social media. That is not
All topics Education New
Read Article

Stop Handing Out Candy at Tradeshows

Your company just dropped $15,000+ on a tradeshow booth. You’ve got prime floor space, a killer backdrop, and a team
All topics Education
Read Article

How to Choose the Right Online Swag Store Vendor

Selecting the ideal distributor to build and manage your online swag store involves much more than just the product selection
All topics Education
Read Article

Company Holiday Gift Planning (And How to Fix It)

Picture this: It's mid-November, and you're staring at a spreadsheet of 500 employees, trying to decide between branded water bottles
All topics Education
Read Article

How Marketers Can End the Vendor Juggling Act with Branded Merchandise

Every marketer has lived this headache: one small merch request spirals into endless vendor emails, delayed approvals, and budget fires.
All topics Company Stores Education
Read Article

Promotional Products Industry Guide – How it works and Why

Logo merchandise is everywhere in daily life—we see some awesome products and others that make us scratch our heads. Companies
All topics Education
Read Article

What is an Employee Swag Store?

In today’s fast-paced business world, keeping employees motivated and engaged is more than a goal—it’s a necessity. Picture this: Your
All topics Education
Read Article

Evaluate Your Online Company Store: A Buyer’s Guide

Evaluating your online company store and vendor can be complex. You probably worked with them for years, then they built
All topics Education
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Evolution of Online Company Stores

The evolution of online company stores tracks back to the pre-internet era and they started as paper catalogs featuring company
All topics Education
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Understanding Use Tax: A Key Factor When Choosing a Company Store Vendor

Use tax is a tax on the use, storage, or consumption of goods and services within a state. It is
All topics Education
Read Article

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