Insights & Education

Expert Insights for Branded Merchandise

Guidance for marketing, HR, procurement, and operations teams building and managing branded programs. Explore how on-demand company stores work, how to streamline supply, and how to keep your brand consistent across every location and user.

Browse By Topic

Search Articles

Featured Insight

Start with essentials on real on-demand company stores.

iCoStore Named Best Place to Work 2026 – iCoStore

We are honored to share that iCoStore has been named to the 2026 Counselor Best Places to Work list, recognized among 80 promotional products companies across the country. For a company that has been building on-demand branded merchandise programs for more than 20 years, this one means something different. It is not a product award. It is a people award.

Read Article

iCoStore Named Best Place to Work 2026 – iCoStore

We are honored to share that iCoStore has been named to the 2026 Counselor Best Places to Work list, recognized among 80 promotional products companies across the country. For a company that has been building on-demand branded merchandise programs for more than 20 years, this one means something different. It is not a product award. It is a people award.

Read Article

Latest Articles

Fresh thinking on on-demand stores, brand merchandise, and program design.

iCoStore Named Best Place to Work 2026 – iCoStore

We are honored to share that iCoStore has been named to the 2026 Counselor Best Places to Work list, recognized
All topics Culture
Read Article

Branded Merchandise Is Winning the Advertising Race

Promotional products now rank #1 in consumer advertising preference, ahead of TV, internet, mobile and social media. That is not
All topics Education New
Read Article

Stop Handing Out Candy at Tradeshows

Your company just dropped $15,000+ on a tradeshow booth. You’ve got prime floor space, a killer backdrop, and a team
All topics Education
Read Article

8 Steps to Building a Successful Swag Store

What makes a successful company swag store? Not every company needs one, even if they think they do. I often
All topics Online Company Store
Read Article

The Ultimate Guide: Selecting The Perfect Partner to Manage Your Online Swag Store

Selecting the ideal distributor to build and manage your online swag store involves much more than just the product selection
All topics Education
Read Article

What Real On-Demand Company Stores Look Like

Everyone in our industry is talking about on-demand and online company stores. It’s the new buzzword, no inventory, faster turnaround,
All topics Technology
Read Article

Company Holiday Gift Planning (And How to Fix It)

Picture this: It's mid-November, and you're staring at a spreadsheet of 500 employees, trying to decide between branded water bottles
All topics Education
Read Article

How Marketers Can End the Vendor Juggling Act with Branded Merchandise

Every marketer has lived this headache: one small merch request spirals into endless vendor emails, delayed approvals, and budget fires.
All topics Company Stores Education
Read Article

PPAI100 – From a Bold Goal to the Top 50: How iCoStore Earned Its Place Among the Nation’s Best

In 2019, we decided to get serious about where we wanted to go as a company. iCoStore had been around
All topics Culture
Read Article

From Client to Leader: Ashley Dalton’s Journey To iCoStore

With over 17 years of experience in the printing industry, Ashley Dalton knows the ins and outs of transforming complex
All topics Culture
Read Article

Going the Extra 1200 Miles: A Story of Doing the Right Thing

When one of iCoStore’s clients, a wind energy company, planned an opening ceremony for a new wind farm in rural
All topics Culture
Read Article

“Do the Right Thing” — iCoStore’s Business Philosophy

At iCoStore, our motto, "Do the right thing" is more than just words. It’s the foundation of how we do
All topics Culture
Read Article

Search Articles

Featured Insight

Start with essentials on real on-demand company stores.

iCoStore Named Best Place to Work 2026 – iCoStore

We are honored to share that iCoStore has been named to the 2026 Counselor Best Places to Work list, recognized among 80 promotional products companies across the country. For a company that has been building on-demand branded merchandise programs for more than 20 years, this one means something different. It is not a product award. It is a people award.

Read Article

iCoStore Named Best Place to Work 2026 – iCoStore

We are honored to share that iCoStore has been named to the 2026 Counselor Best Places to Work list, recognized among 80 promotional products companies across the country. For a company that has been building on-demand branded merchandise programs for more than 20 years, this one means something different. It is not a product award. It is a people award.

Read Article

Latest Articles

Fresh thinking on on-demand stores, brand merchandise, and program design.

iCoStore Named Best Place to Work 2026 – iCoStore

We are honored to share that iCoStore has been named to the 2026 Counselor Best Places to Work list, recognized
All topics Culture
Read Article

Branded Merchandise Is Winning the Advertising Race

Promotional products now rank #1 in consumer advertising preference, ahead of TV, internet, mobile and social media. That is not
All topics Education New
Read Article

Stop Handing Out Candy at Tradeshows

Your company just dropped $15,000+ on a tradeshow booth. You’ve got prime floor space, a killer backdrop, and a team
All topics Education
Read Article

8 Steps to Building a Successful Swag Store

What makes a successful company swag store? Not every company needs one, even if they think they do. I often
All topics Online Company Store
Read Article

The Ultimate Guide: Selecting The Perfect Partner to Manage Your Online Swag Store

Selecting the ideal distributor to build and manage your online swag store involves much more than just the product selection
All topics Education
Read Article

What Real On-Demand Company Stores Look Like

Everyone in our industry is talking about on-demand and online company stores. It’s the new buzzword, no inventory, faster turnaround,
All topics Technology
Read Article

Company Holiday Gift Planning (And How to Fix It)

Picture this: It's mid-November, and you're staring at a spreadsheet of 500 employees, trying to decide between branded water bottles
All topics Education
Read Article

How Marketers Can End the Vendor Juggling Act with Branded Merchandise

Every marketer has lived this headache: one small merch request spirals into endless vendor emails, delayed approvals, and budget fires.
All topics Company Stores Education
Read Article

PPAI100 – From a Bold Goal to the Top 50: How iCoStore Earned Its Place Among the Nation’s Best

In 2019, we decided to get serious about where we wanted to go as a company. iCoStore had been around
All topics Culture
Read Article

From Client to Leader: Ashley Dalton’s Journey To iCoStore

With over 17 years of experience in the printing industry, Ashley Dalton knows the ins and outs of transforming complex
All topics Culture
Read Article

Going the Extra 1200 Miles: A Story of Doing the Right Thing

When one of iCoStore’s clients, a wind energy company, planned an opening ceremony for a new wind farm in rural
All topics Culture
Read Article

“Do the Right Thing” — iCoStore’s Business Philosophy

At iCoStore, our motto, "Do the right thing" is more than just words. It’s the foundation of how we do
All topics Culture
Read Article

Search Articles

Featured Insight

Start with essentials on real on-demand company stores.

How Marketers Can End the Vendor Juggling Act with Branded Merchandise

Every marketer has lived this headache: one small merch request spirals into endless vendor emails, delayed approvals, and budget fires. What should be simple turns into a time suck and frustration.

At iCoStore, we’ve spent years listening to marketers just like you. The complaints are remarkably consistent across industries and company sizes: too many vendors, wasted budget & hidden fees, too much time wasted on admin work. These daily realities leave marketing teams stuck in an exhausting cycle of inefficiency and frustration – all while still being expected to deliver branded merchandise within budget and time.

Read Article

How Marketers Can End the Vendor Juggling Act with Branded Merchandise

Every marketer has lived this headache: one small merch request spirals into endless vendor emails, delayed approvals, and budget fires. What should be simple turns into a time suck and frustration.

At iCoStore, we’ve spent years listening to marketers just like you. The complaints are remarkably consistent across industries and company sizes: too many vendors, wasted budget & hidden fees, too much time wasted on admin work. These daily realities leave marketing teams stuck in an exhausting cycle of inefficiency and frustration – all while still being expected to deliver branded merchandise within budget and time.

Read Article

Search Articles

Featured Insight

Start with essentials on real on-demand company stores.

iCoStore Named Best Place to Work 2026 – iCoStore

We are honored to share that iCoStore has been named to the 2026 Counselor Best Places to Work list, recognized among 80 promotional products companies across the country. For a company that has been building on-demand branded merchandise programs for more than 20 years, this one means something different. It is not a product award. It is a people award.

Read Article

iCoStore Named Best Place to Work 2026 – iCoStore

We are honored to share that iCoStore has been named to the 2026 Counselor Best Places to Work list, recognized among 80 promotional products companies across the country. For a company that has been building on-demand branded merchandise programs for more than 20 years, this one means something different. It is not a product award. It is a people award.

Read Article

Latest Articles

Fresh thinking on on-demand stores, brand merchandise, and program design.

iCoStore Named Best Place to Work 2026 – iCoStore

We are honored to share that iCoStore has been named to the 2026 Counselor Best Places to Work list, recognized
All topics Culture
Read Article

Branded Merchandise Is Winning the Advertising Race

Promotional products now rank #1 in consumer advertising preference, ahead of TV, internet, mobile and social media. That is not
All topics Education New
Read Article

Stop Handing Out Candy at Tradeshows

Your company just dropped $15,000+ on a tradeshow booth. You’ve got prime floor space, a killer backdrop, and a team
All topics Education
Read Article

8 Steps to Building a Successful Swag Store

What makes a successful company swag store? Not every company needs one, even if they think they do. I often
All topics Online Company Store
Read Article

The Ultimate Guide: Selecting The Perfect Partner to Manage Your Online Swag Store

Selecting the ideal distributor to build and manage your online swag store involves much more than just the product selection
All topics Education
Read Article

What Real On-Demand Company Stores Look Like

Everyone in our industry is talking about on-demand and online company stores. It’s the new buzzword, no inventory, faster turnaround,
All topics Technology
Read Article

Company Holiday Gift Planning (And How to Fix It)

Picture this: It's mid-November, and you're staring at a spreadsheet of 500 employees, trying to decide between branded water bottles
All topics Education
Read Article

How Marketers Can End the Vendor Juggling Act with Branded Merchandise

Every marketer has lived this headache: one small merch request spirals into endless vendor emails, delayed approvals, and budget fires.
All topics Company Stores Education
Read Article

PPAI100 – From a Bold Goal to the Top 50: How iCoStore Earned Its Place Among the Nation’s Best

In 2019, we decided to get serious about where we wanted to go as a company. iCoStore had been around
All topics Culture
Read Article

From Client to Leader: Ashley Dalton’s Journey To iCoStore

With over 17 years of experience in the printing industry, Ashley Dalton knows the ins and outs of transforming complex
All topics Culture
Read Article

Going the Extra 1200 Miles: A Story of Doing the Right Thing

When one of iCoStore’s clients, a wind energy company, planned an opening ceremony for a new wind farm in rural
All topics Culture
Read Article

“Do the Right Thing” — iCoStore’s Business Philosophy

At iCoStore, our motto, "Do the right thing" is more than just words. It’s the foundation of how we do
All topics Culture
Read Article

Search Articles

Featured Insight

Start with essentials on real on-demand company stores.

How to Find The Right Shirt Size When Ordering Apparel Online

The hard part about shopping for clothing online is knowing what shirt size to buy.  You can never be too sure with how something will fit.  Unfortunately, shirt sizes are not universal and can be different depending on the brand, style, and designer.  Here at iCoStore, we make items that are decorated to order and are personalized with company logos or names, and since we don’t hold inventory, we don’t accept returns or exchanges for sizing errors. Here are some tips for ordering the right shirt size with your next online purchase.

Read Article

How to Find The Right Shirt Size When Ordering Apparel Online

The hard part about shopping for clothing online is knowing what shirt size to buy.  You can never be too sure with how something will fit.  Unfortunately, shirt sizes are not universal and can be different depending on the brand, style, and designer.  Here at iCoStore, we make items that are decorated to order and are personalized with company logos or names, and since we don’t hold inventory, we don’t accept returns or exchanges for sizing errors. Here are some tips for ordering the right shirt size with your next online purchase.

Read Article

Search Articles

Featured Insight

Start with essentials on real on-demand company stores.

iCoStore Named Best Place to Work 2026 – iCoStore

We are honored to share that iCoStore has been named to the 2026 Counselor Best Places to Work list, recognized among 80 promotional products companies across the country. For a company that has been building on-demand branded merchandise programs for more than 20 years, this one means something different. It is not a product award. It is a people award.

Read Article

iCoStore Named Best Place to Work 2026 – iCoStore

We are honored to share that iCoStore has been named to the 2026 Counselor Best Places to Work list, recognized among 80 promotional products companies across the country. For a company that has been building on-demand branded merchandise programs for more than 20 years, this one means something different. It is not a product award. It is a people award.

Read Article

Search Articles

Featured Insight

Start with essentials on real on-demand company stores.

Latest Articles

Fresh thinking on on-demand stores, brand merchandise, and program design.

Branded Merchandise Is Winning the Advertising Race

Promotional products now rank #1 in consumer advertising preference, ahead of TV, internet, mobile and social media. That is not
All topics Education New
Read Article

Stop Handing Out Candy at Tradeshows

Your company just dropped $15,000+ on a tradeshow booth. You’ve got prime floor space, a killer backdrop, and a team
All topics Education
Read Article

The Ultimate Guide: Selecting The Perfect Partner to Manage Your Online Swag Store

Selecting the ideal distributor to build and manage your online swag store involves much more than just the product selection
All topics Education
Read Article

Company Holiday Gift Planning (And How to Fix It)

Picture this: It's mid-November, and you're staring at a spreadsheet of 500 employees, trying to decide between branded water bottles
All topics Education
Read Article

How Marketers Can End the Vendor Juggling Act with Branded Merchandise

Every marketer has lived this headache: one small merch request spirals into endless vendor emails, delayed approvals, and budget fires.
All topics Company Stores Education
Read Article

Ariba PunchOut for Your Online Company Store

Ariba PunchOut enables a company's SAP Ariba procurement system or Enterprise Resource Planning (ERP) system to connect directly with a
All topics Education
Read Article

Introduction to the Promo Industry: How It Works and Why It Matters

Logo merchandise is everywhere in daily life—we see some awesome products and others that make us scratch our heads. Companies
All topics Education
Read Article

What is an Employee Swag Store?

In today’s fast-paced business world, keeping employees motivated and engaged is more than a goal—it’s a necessity. Picture this: Your
All topics Education
Read Article

How to Effectively Evaluate Your Online Company Store and Vendor

Evaluating your online company store and vendor can be complex. You probably worked with them for years, then they built
All topics Education
Read Article

Evolution of Online Company Stores

The evolution of online company stores tracks back to the pre-internet era and they started as paper catalogs featuring company
All topics Education
Read Article

Understanding Use Tax: A Key Factor When Choosing a Company Store Vendor

Use tax is a tax on the use, storage, or consumption of goods and services within a state. It is
All topics Education
Read Article

Is Company Swag Considered Income and Taxable for Employees? What You Need to Know

That’s the frequent client question when brands gift swag, dole out store points, or issue gift certificates via an online
All topics Education
Read Article

Browse By Topic

Search Articles

Featured Insight

Start with essentials on real on-demand company stores.

iCoStore Named Best Place to Work 2026 – iCoStore

We are honored to share that iCoStore has been named to the 2026 Counselor Best Places to Work list, recognized among 80 promotional products companies across the country. For a company that has been building on-demand branded merchandise programs for more than 20 years, this one means something different. It is not a product award. It is a people award.

Read Article

iCoStore Named Best Place to Work 2026 – iCoStore

We are honored to share that iCoStore has been named to the 2026 Counselor Best Places to Work list, recognized among 80 promotional products companies across the country. For a company that has been building on-demand branded merchandise programs for more than 20 years, this one means something different. It is not a product award. It is a people award.

Read Article

Latest Articles

Fresh thinking on on-demand stores, brand merchandise, and program design.

iCoStore Named Best Place to Work 2026 – iCoStore

We are honored to share that iCoStore has been named to the 2026 Counselor Best Places to Work list, recognized
All topics Culture
Read Article

Branded Merchandise Is Winning the Advertising Race

Promotional products now rank #1 in consumer advertising preference, ahead of TV, internet, mobile and social media. That is not
All topics Education New
Read Article

Stop Handing Out Candy at Tradeshows

Your company just dropped $15,000+ on a tradeshow booth. You’ve got prime floor space, a killer backdrop, and a team
All topics Education
Read Article

8 Steps to Building a Successful Swag Store

What makes a successful company swag store? Not every company needs one, even if they think they do. I often
All topics Online Company Store
Read Article

The Ultimate Guide: Selecting The Perfect Partner to Manage Your Online Swag Store

Selecting the ideal distributor to build and manage your online swag store involves much more than just the product selection
All topics Education
Read Article

What Real On-Demand Company Stores Look Like

Everyone in our industry is talking about on-demand and online company stores. It’s the new buzzword, no inventory, faster turnaround,
All topics Technology
Read Article

Company Holiday Gift Planning (And How to Fix It)

Picture this: It's mid-November, and you're staring at a spreadsheet of 500 employees, trying to decide between branded water bottles
All topics Education
Read Article

How Marketers Can End the Vendor Juggling Act with Branded Merchandise

Every marketer has lived this headache: one small merch request spirals into endless vendor emails, delayed approvals, and budget fires.
All topics Company Stores Education
Read Article

PPAI100 – From a Bold Goal to the Top 50: How iCoStore Earned Its Place Among the Nation’s Best

In 2019, we decided to get serious about where we wanted to go as a company. iCoStore had been around
All topics Culture
Read Article

From Client to Leader: Ashley Dalton’s Journey To iCoStore

With over 17 years of experience in the printing industry, Ashley Dalton knows the ins and outs of transforming complex
All topics Culture
Read Article

Going the Extra 1200 Miles: A Story of Doing the Right Thing

When one of iCoStore’s clients, a wind energy company, planned an opening ceremony for a new wind farm in rural
All topics Culture
Read Article

“Do the Right Thing” — iCoStore’s Business Philosophy

At iCoStore, our motto, "Do the right thing" is more than just words. It’s the foundation of how we do
All topics Culture
Read Article

Search Articles

Featured Insight

Start with essentials on real on-demand company stores.

iCoStore Named Best Place to Work 2026 – iCoStore

We are honored to share that iCoStore has been named to the 2026 Counselor Best Places to Work list, recognized among 80 promotional products companies across the country. For a company that has been building on-demand branded merchandise programs for more than 20 years, this one means something different. It is not a product award. It is a people award.

Read Article

iCoStore Named Best Place to Work 2026 – iCoStore

We are honored to share that iCoStore has been named to the 2026 Counselor Best Places to Work list, recognized among 80 promotional products companies across the country. For a company that has been building on-demand branded merchandise programs for more than 20 years, this one means something different. It is not a product award. It is a people award.

Read Article

Latest Articles

Fresh thinking on on-demand stores, brand merchandise, and program design.

iCoStore Named Best Place to Work 2026 – iCoStore

We are honored to share that iCoStore has been named to the 2026 Counselor Best Places to Work list, recognized
All topics Culture
Read Article

Branded Merchandise Is Winning the Advertising Race

Promotional products now rank #1 in consumer advertising preference, ahead of TV, internet, mobile and social media. That is not
All topics Education New
Read Article

Stop Handing Out Candy at Tradeshows

Your company just dropped $15,000+ on a tradeshow booth. You’ve got prime floor space, a killer backdrop, and a team
All topics Education
Read Article

8 Steps to Building a Successful Swag Store

What makes a successful company swag store? Not every company needs one, even if they think they do. I often
All topics Online Company Store
Read Article

The Ultimate Guide: Selecting The Perfect Partner to Manage Your Online Swag Store

Selecting the ideal distributor to build and manage your online swag store involves much more than just the product selection
All topics Education
Read Article

What Real On-Demand Company Stores Look Like

Everyone in our industry is talking about on-demand and online company stores. It’s the new buzzword, no inventory, faster turnaround,
All topics Technology
Read Article

Company Holiday Gift Planning (And How to Fix It)

Picture this: It's mid-November, and you're staring at a spreadsheet of 500 employees, trying to decide between branded water bottles
All topics Education
Read Article

How Marketers Can End the Vendor Juggling Act with Branded Merchandise

Every marketer has lived this headache: one small merch request spirals into endless vendor emails, delayed approvals, and budget fires.
All topics Company Stores Education
Read Article

PPAI100 – From a Bold Goal to the Top 50: How iCoStore Earned Its Place Among the Nation’s Best

In 2019, we decided to get serious about where we wanted to go as a company. iCoStore had been around
All topics Culture
Read Article

From Client to Leader: Ashley Dalton’s Journey To iCoStore

With over 17 years of experience in the printing industry, Ashley Dalton knows the ins and outs of transforming complex
All topics Culture
Read Article

Going the Extra 1200 Miles: A Story of Doing the Right Thing

When one of iCoStore’s clients, a wind energy company, planned an opening ceremony for a new wind farm in rural
All topics Culture
Read Article

“Do the Right Thing” — iCoStore’s Business Philosophy

At iCoStore, our motto, "Do the right thing" is more than just words. It’s the foundation of how we do
All topics Culture
Read Article

Search Articles

Featured Insight

Start with essentials on real on-demand company stores.

How Marketers Can End the Vendor Juggling Act with Branded Merchandise

Every marketer has lived this headache: one small merch request spirals into endless vendor emails, delayed approvals, and budget fires. What should be simple turns into a time suck and frustration.

At iCoStore, we’ve spent years listening to marketers just like you. The complaints are remarkably consistent across industries and company sizes: too many vendors, wasted budget & hidden fees, too much time wasted on admin work. These daily realities leave marketing teams stuck in an exhausting cycle of inefficiency and frustration – all while still being expected to deliver branded merchandise within budget and time.

Read Article

How Marketers Can End the Vendor Juggling Act with Branded Merchandise

Every marketer has lived this headache: one small merch request spirals into endless vendor emails, delayed approvals, and budget fires. What should be simple turns into a time suck and frustration.

At iCoStore, we’ve spent years listening to marketers just like you. The complaints are remarkably consistent across industries and company sizes: too many vendors, wasted budget & hidden fees, too much time wasted on admin work. These daily realities leave marketing teams stuck in an exhausting cycle of inefficiency and frustration – all while still being expected to deliver branded merchandise within budget and time.

Read Article

Search Articles

Featured Insight

Start with essentials on real on-demand company stores.

iCoStore Named Best Place to Work 2026 – iCoStore

We are honored to share that iCoStore has been named to the 2026 Counselor Best Places to Work list, recognized among 80 promotional products companies across the country. For a company that has been building on-demand branded merchandise programs for more than 20 years, this one means something different. It is not a product award. It is a people award.

Read Article

iCoStore Named Best Place to Work 2026 – iCoStore

We are honored to share that iCoStore has been named to the 2026 Counselor Best Places to Work list, recognized among 80 promotional products companies across the country. For a company that has been building on-demand branded merchandise programs for more than 20 years, this one means something different. It is not a product award. It is a people award.

Read Article

Latest Articles

Fresh thinking on on-demand stores, brand merchandise, and program design.

iCoStore Named Best Place to Work 2026 – iCoStore

We are honored to share that iCoStore has been named to the 2026 Counselor Best Places to Work list, recognized
All topics Culture
Read Article

Branded Merchandise Is Winning the Advertising Race

Promotional products now rank #1 in consumer advertising preference, ahead of TV, internet, mobile and social media. That is not
All topics Education New
Read Article

Stop Handing Out Candy at Tradeshows

Your company just dropped $15,000+ on a tradeshow booth. You’ve got prime floor space, a killer backdrop, and a team
All topics Education
Read Article

8 Steps to Building a Successful Swag Store

What makes a successful company swag store? Not every company needs one, even if they think they do. I often
All topics Online Company Store
Read Article

The Ultimate Guide: Selecting The Perfect Partner to Manage Your Online Swag Store

Selecting the ideal distributor to build and manage your online swag store involves much more than just the product selection
All topics Education
Read Article

What Real On-Demand Company Stores Look Like

Everyone in our industry is talking about on-demand and online company stores. It’s the new buzzword, no inventory, faster turnaround,
All topics Technology
Read Article

Company Holiday Gift Planning (And How to Fix It)

Picture this: It's mid-November, and you're staring at a spreadsheet of 500 employees, trying to decide between branded water bottles
All topics Education
Read Article

How Marketers Can End the Vendor Juggling Act with Branded Merchandise

Every marketer has lived this headache: one small merch request spirals into endless vendor emails, delayed approvals, and budget fires.
All topics Company Stores Education
Read Article

PPAI100 – From a Bold Goal to the Top 50: How iCoStore Earned Its Place Among the Nation’s Best

In 2019, we decided to get serious about where we wanted to go as a company. iCoStore had been around
All topics Culture
Read Article

From Client to Leader: Ashley Dalton’s Journey To iCoStore

With over 17 years of experience in the printing industry, Ashley Dalton knows the ins and outs of transforming complex
All topics Culture
Read Article

Going the Extra 1200 Miles: A Story of Doing the Right Thing

When one of iCoStore’s clients, a wind energy company, planned an opening ceremony for a new wind farm in rural
All topics Culture
Read Article

“Do the Right Thing” — iCoStore’s Business Philosophy

At iCoStore, our motto, "Do the right thing" is more than just words. It’s the foundation of how we do
All topics Culture
Read Article

Search Articles

Featured Insight

Start with essentials on real on-demand company stores.

How to Find The Right Shirt Size When Ordering Apparel Online

The hard part about shopping for clothing online is knowing what shirt size to buy.  You can never be too sure with how something will fit.  Unfortunately, shirt sizes are not universal and can be different depending on the brand, style, and designer.  Here at iCoStore, we make items that are decorated to order and are personalized with company logos or names, and since we don’t hold inventory, we don’t accept returns or exchanges for sizing errors. Here are some tips for ordering the right shirt size with your next online purchase.

Read Article

How to Find The Right Shirt Size When Ordering Apparel Online

The hard part about shopping for clothing online is knowing what shirt size to buy.  You can never be too sure with how something will fit.  Unfortunately, shirt sizes are not universal and can be different depending on the brand, style, and designer.  Here at iCoStore, we make items that are decorated to order and are personalized with company logos or names, and since we don’t hold inventory, we don’t accept returns or exchanges for sizing errors. Here are some tips for ordering the right shirt size with your next online purchase.

Read Article

Search Articles

Featured Insight

Start with essentials on real on-demand company stores.

iCoStore Named Best Place to Work 2026 – iCoStore

We are honored to share that iCoStore has been named to the 2026 Counselor Best Places to Work list, recognized among 80 promotional products companies across the country. For a company that has been building on-demand branded merchandise programs for more than 20 years, this one means something different. It is not a product award. It is a people award.

Read Article

iCoStore Named Best Place to Work 2026 – iCoStore

We are honored to share that iCoStore has been named to the 2026 Counselor Best Places to Work list, recognized among 80 promotional products companies across the country. For a company that has been building on-demand branded merchandise programs for more than 20 years, this one means something different. It is not a product award. It is a people award.

Read Article

Search Articles

Featured Insight

Start with essentials on real on-demand company stores.

Latest Articles

Fresh thinking on on-demand stores, brand merchandise, and program design.

Branded Merchandise Is Winning the Advertising Race

Promotional products now rank #1 in consumer advertising preference, ahead of TV, internet, mobile and social media. That is not
All topics Education New
Read Article

Stop Handing Out Candy at Tradeshows

Your company just dropped $15,000+ on a tradeshow booth. You’ve got prime floor space, a killer backdrop, and a team
All topics Education
Read Article

The Ultimate Guide: Selecting The Perfect Partner to Manage Your Online Swag Store

Selecting the ideal distributor to build and manage your online swag store involves much more than just the product selection
All topics Education
Read Article

Company Holiday Gift Planning (And How to Fix It)

Picture this: It's mid-November, and you're staring at a spreadsheet of 500 employees, trying to decide between branded water bottles
All topics Education
Read Article

How Marketers Can End the Vendor Juggling Act with Branded Merchandise

Every marketer has lived this headache: one small merch request spirals into endless vendor emails, delayed approvals, and budget fires.
All topics Company Stores Education
Read Article

Ariba PunchOut for Your Online Company Store

Ariba PunchOut enables a company's SAP Ariba procurement system or Enterprise Resource Planning (ERP) system to connect directly with a
All topics Education
Read Article

Introduction to the Promo Industry: How It Works and Why It Matters

Logo merchandise is everywhere in daily life—we see some awesome products and others that make us scratch our heads. Companies
All topics Education
Read Article

What is an Employee Swag Store?

In today’s fast-paced business world, keeping employees motivated and engaged is more than a goal—it’s a necessity. Picture this: Your
All topics Education
Read Article

How to Effectively Evaluate Your Online Company Store and Vendor

Evaluating your online company store and vendor can be complex. You probably worked with them for years, then they built
All topics Education
Read Article

Evolution of Online Company Stores

The evolution of online company stores tracks back to the pre-internet era and they started as paper catalogs featuring company
All topics Education
Read Article

Understanding Use Tax: A Key Factor When Choosing a Company Store Vendor

Use tax is a tax on the use, storage, or consumption of goods and services within a state. It is
All topics Education
Read Article

Is Company Swag Considered Income and Taxable for Employees? What You Need to Know

That’s the frequent client question when brands gift swag, dole out store points, or issue gift certificates via an online
All topics Education
Read Article

Stay Ahead of What’s Next in On-Demand Stores

Get practical articles on branded merchandise, uniforms, and on-demand programs sent to your inbox. No fluff. No vendor spam. Just ideas you can actually use.

Join leaders at growing brands who get 1–2 new insights a month, not a daily sales pitch.