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President & Founder
Tom Meissner founded Sedona Golf Products in his college apartment (1994) after working at a golf course during a year abroad in Spain. His original goal was to create a line of kid’s clubs to sell in Spain, however, Tom’s plan shifted, and he ended up designing and decorating custom golf and travel products for the US corporate market. In the late 1990s Tom started building online stores to sell more golf products. He quickly realized that there was an even greater opportunity to revolutionize the old-school way of fulfilling online company stores to an on-demand production model with no minimums and no inventory.
Tom founded iCoStore in 2002. His background in the corporate market, product design and decoration gave him a unique perspective on company stores. Tom built a team to design & build the custom platform that powers iCoStore. Today, iCoStore runs over 180 custom B2B online stores. Tom leads iCoStore and heads up new client acquisition; consulting, vetting and educating potential clients on the industry and finding the best solutions for their goals.
When he is not working or coaching youth sports, Tom likes to play golf, travel with his family, run, sail, kayak, bike, hike and snowboard.
CFO
Debra thrives on the challenge of simplifying complexity. Debra’s journey began with her fascination for programming, dating back to her experience with an old DOS operating system in one of her first jobs. She found joy in pushing boundaries and customizing programs to enhance functionality. Passionate about blending accounting with programming to derive useful data and streamline processes, Debra excels in attention to detail, problem-solving, and tenacity. She relishes in solving technical challenges, aiming to optimize efficiency by creating tools that simplify tasks. Notably, Debra played a key role in developing iCoStore’s internal portal, equipping employees with valuable resources to streamline daily operations.
Outside of work, Debra indulges in various interests, including reading, knitting/crocheting, remodeling, new construction, and road trips. She has a fondness for the past, often exploring estate sales to discover treasures and pondering the lives of those who came before her in different times.
CTO
Eric is a geek at heart. He began tinkering with technology as a young child. He loves engineering simple and robust solutions to complicated problems. Before taking over IT at iCoStore, Eric utilized his talents to co-found and build a technical startup company called Clean Router. Prior to that, he engineered technology solutions for Ticketmaster, JDA Software and University of Phoenix.
When Eric isn’t building something cool with technology, he spends time with his six children and helping people in the community.
Director of Client Experience
Ashley draws inspiration from her diverse career journey spanning various areas of marketing, from print and direct mail to eCommerce technology solutions. With 18 years of experience in customizing technology and product offerings across multiple marketing channels, Ashley brings a wealth of expertise to her role. Her journey with iCoStore began as a client, where she transitioned a large financial institution’s company store program to another vendor. Impressed by iCoStore’s team, technology, and workflows, Ashley jumped at the opportunity to join the team when offered by Tom. In her role, Ashley leads the project management of new client onboarding, ensuring that clients’ visions for their stores are translated into actionable strategies and executed seamlessly.
Beyond work, Ashley enjoys traveling with family and friends, accompanied by a good bottle of wine.
Fun fact: During college, Ashley managed a kitchen and worked as a line cook every Sunday morning.
Manager of Account Managers
Whitney’s career began at a knitting store in college, where her creativity and attention to detail caught the eye of a promotional products professional. She began her promotional products career managing healthcare-focused programs before bringing her product and vendor expertise to iCoStore. Today, she leads and develops the Account Management team with the same energy and positivity. Outside of work, Whitney enjoys time with her husband and two little girls, knitting, dancing, and cheering on the St. Louis Cardinals.
Account Manager
Sandy discovered the promotional products industry by accident back in 2000. While working in the marketing department at a financial institution, Sandy’s promotional products distributor recognized her potential to take care of clients and manage complex logistics. When they offered her a job, she joined their team. In 2010, Sandy joined iCoStore as their lone account manager and continues to enjoy her serendipitous career in the promotional products industry.
When not working, Sandy loves to travel. Her current goal is to visit a new country each year. Sandy’s most notable trips to date have been to the Amazon and Machu Picchu in Peru, China and France.
Account Executive
Heidi came upon iCoStore 20 years ago through a Craigslist job posting and has worked in various roles, from customer service to production, eventually transitioning into her current position. Heidi’s expertise lies in building strong client relationships and providing creative solutions to meet their needs. Beyond work, she enjoys spending quality time with her family, engaging in outdoor activities like camping, boating, and trail rides. She finds joy in reading, cooking, dancing, music, and bonding with her 150lb Rottweiler, Hades.
Account Manager
Jamie began her career in promotional products in 2001 with a small, family-owned company in St. Louis. She started in accounting and moved into sales support, building a strong background in client service. After 12 years, she joined a leading distributor and earned her MAS certification. In 2022, she became an Account Manager at iCoStore. Outside of work, Jamie is a proud hockey mom and wife who spends plenty of time at the ice rink. She enjoys time with her husband, two kids, and charcoal lab, along with travel, lake days, farmers markets, gardening, exercising, and live music.
Account Manager
Laura has returned to the promotional products industry after working in healthcare for the past 15 years, she just couldn’t stay away! She brings years of experience as a TerritorySales Manager. She loves the creativity, endless options, and attention to detail that you need for this business. She enjoys keeping up with trends and passing that along to her customers.
Laura’s other interests are yoga (she is a certified yoga instructor), travel, hiking, the sun & beach and she is a foodie and coffee connoisseur (more of a coffee addict)!
Account Manager
Celeste took a round-about path in coming to the promotional products industry. From her beginnings in Law Enforcement, she has honed skills along the way that have ultimately transformed her into the creative, detail-oriented Account Manager that she is today. Celeste excels in building relationships and innovative problem-solving, ensuring that each client receives not just any solution, but the right one. Beyond work, Celeste enjoys spending time with her adult children, with whom she shares a love of adventure, exploration, fun, and Halloween!
Store Development Manager
Courtney found her way into the promotional products industry through her background in retail sales and fashion merchandising. Starting as a receptionist, she swiftly transitioned to leading the store development team, where she honed her skills in managing internal tools and processes. Recognizing her talent for technology, Courtney now focuses on implementing new functionality for stores and internal tools, leveraging her knack for problem-solving and attention to detail. With a keen eye for detail and a passion for problem-solving, Courtney excels in troubleshooting issues and mapping out solutions, drawing from her extensive experience in building over 140 stores between 2019 and 2023.
Outside of work, she enjoys attending concerts, reading, and watching football, particularly college football (Go Ducks!). Courtney also finds joy in scouring thrift and antique stores, always on the hunt for unique treasures.
Client and Merchandising Strategist
Myranda was drawn to the company’s dynamic atmosphere and quickly developed a passion for tracking trends in the promotional industry. With a diverse background in procurement and merchandising, she values iCoStore’s small company feel and growth potential. Driven to learn and grow, she uses her expertise in data analysis and product sourcing to align offerings with client goals. Outside of work, she enjoys anything outdoors, especially when it involves animals.
Graphic Design Lead
Anngelic joined the iCoStore team 2020 after graduating with a degree in Graphic Design & Advertising at Grand Canyon University. Anngelic is Arizona born and raised and considers herself to be an Adventure Junky, Travel Fanatic, Designer, and Music Lover! Anngelic considers herself to develop banners, mockups, packaging, layouts, branding, and other cool designs by day while doing things such as falling 14,000 feet out of the air by evening. To quote: “No matter the day or time, wherever you find me I’ll be loving life and living it well”.
Production Artwork Lead
Ramon is a native of South Africa and brings ten years of design experience to our team. He manages our production art and embroidery digitizing process. He loves art and design and in his personal time likes to hike the Arizona foothills and find adventure wherever he can.
Business Growth Analyst
Derek is fueled by the idea of fostering growth through innovative ideas. With experience as a leader during his LDS mission in Charlotte, NC, Derek developed a knack for adapting to new challenges and seizing opportunities for growth. His passion for continuous learning and embracing new experiences has been a driving force throughout his career. At iCoStore, Derek specializes in data analytics and lean manufacturing, leveraging his expertise to provide solutions that streamline operations and enhance efficiency. Derek’s innovative spirit shines through in his contributions, notably designing and implementing the use of mobile barcode scanners in the production processes, showcasing his ability to leverage technology for tangible improvements.
Outside of work, Derek loves exploring the Arizona wilderness in his ’88 4Runner and traveling the world with his wife and son. He has an insatiable curiosity, always seeking to learn and understand the intricacies of the world around him.
Production Manager
Joel was intrigued by the promotional products industry for its fresh challenges. Armed with a Nuclear Engineering degree from Oregon State University, Joel brings over two decades of diverse production experience, specializing in process optimization. His drive stems from a passion for instigating positive change within production environments. At iCoStore, Joel harnesses his skills in people management and critical thinking to streamline internal processes, always pushing for innovation.
Beyond work, he finds joy in hosting podcasts, delving into both his spiritual journey and tech interests. Interestingly, Joel is part of a close-knit family of six brothers, spanning a surprisingly tight age gap of just 7.5 years.
Digital Marketing Director
Sarah brings over 20 years of experience in marketing and business strategy, with a background that bridges both agency and corporate environments. Her expertise spans digital marketing, brand development, and data-driven campaign execution, with a focus on aligning strategy to business goals and uncovering opportunities for growth. Sarah has led cross-functional teams and large-scale initiatives across a range of industries. She’s passionate about using technology and analytics to push past traditional marketing approaches and drive meaningful results.
Julie brings over 12 years of experience in the promotional products industry, with a background spanning eCommerce sales, product development, sourcing, marketing, purchasing, and operations. Her cross-functional experience allows her to understand programs from every angle and build processes that drive both efficiency and exceptional client experiences. Julie is known for improving workflows, aligning teams, and turning complex operational challenges into scalable solutions.
As Director of Client Experience Operations at iCoStore, Julie focuses on strengthening communication, refining processes, and delivering a seamless, high-touch experience from onboarding through ongoing program management.
Outside of work, Julie loves spending time with her family and staying active outdoors — hiking, biking, trips to Lake Powell, and exploring new places.
Fun fact: She once completed a multi-day trek to Machu Picchu and has gone skydiving twice.
